The Hunger Games IMAX promo

The Hunger Games crushed genre competitors Wrath of the Titans and Mirror Mirror in its second weekend, grossing another $61.1 million and pushing its domestic take to an incredible $251 million. That makes it the fastest nonsequel to cross the $250 million in only 10 days.
The 3D action sequel Wrath of the Titans came in second grossing a respectable $34.2 million, just shy of its $35 million estimates. Clash of the Titans, the first film to take advantage of the 3D mania sparked by Avatar, opened with $61.2 million two years ago. Clash went on to earn over $493 million worldwide, a feat no one anticipates Wrath can duplicate.
Wrath of the Titans overseas story is much more impressive, opening to $78 million and easily beating Hunger Games, $34.8 million. Hunger Games performance in non-english speaking territories has been weak, contributing only $113.9 million to its $364.9 million global total.
Family friendly genre fare Mirror Mirror, a comedy based on “Snow White”, bowed with a disappointing $19 million take. As expected Mirror’s audiences were predominately female, as well as children and their parents. Like Wrath of the Titans, the release date for Mirror, Mirror was timed to take advantage of spring break in the United States, which is staggered over next two weeks and usually generates solid theater attendance. Mirror in particular has no G-Rated competition until April 20th’s Chimpanzee.

The good news for The Hunger Games continued after its stellar first day receipts. The film built on its opening over the weekend, climbing to a massive $155 million debut weekend. That gives The Hunger Games the third highest opening weekend of all time behind the final Harry Potter movie and The Dark Knight. The best opening for a Twilight Saga film was New Moon at just shy of $143 million.
The next test will be whether it can maintain its momentum or if it fades quickly. Next weekend it faces Wrath of the Titans and Mirror Mirror, which are likely to draw different portions of The Hunger Games’ target audience.


The Hunger Games pulling in $68.25 million on its first day of release, putting the film on track for a $140 million opening weekend. That would shatter the record for best March opening, currently held by Tim Burton’s Alice in Wonderland with $116.1 million.
Friday’s haul was good enough for 5th best opening day ever. While the astounding $91.1 million all time record set by last summer’s Harry Potter and the Deathly Hallows: Part 2 wasn’t in any danger, The Hunger Games gross is in the ballpark with the last three Twilight films.
The Hunger Games is based on the first book in Suzanne Collins best selling trilogy. It stars Jennifer Lawrence as a teen forced to compete in a televised death match against other youths in a future North American society where a privileged capital city oppresses the people of 12 outlying worker districts.
With only 50 days to go until the premiere of The Hunger Games the promotion machine has churned into overdrive. In addition to new movie stills and a new trailer, the studio has announced a series of contests from a slew of websites that will hand out free passes to the movie’s premiere. Rules for entry may vary by site so read the directions carefully as you complete each entry.